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The Importance of Well-Written Copy
The vast majority of companies who offer design services put whatever you send them into your brochures or web sites, and they’re not being dishonest; they just don’t know good copy from bad copy. Also, when they’ve completed your designs you are on your own! We do more, and invite you to look at the many long-term benefits (Freebies) that NewBizBuilders offers clients. The simple truth is that the copy for your brochures and web site pages is the primary element that makes or breaks the sales cycle. Too often, copy simply relates or tells, and forgets to sell. Your copy is your sales message, and if the features, advantages, and benefits of dealing with your company are not easily read and quickly understood, the prospect simply purchases elsewhere. That’s the unvarnished truth and we need to deal with it up front, before you’ve spent your money on something that looks pretty but just doesn’t do the job, or worse, reflects unfavorably on your company. It’s time to be brutally honest, and if you are a good copywriter, you know what we are saying is true, and you’ll put the necessary talent and effort into the copy that you send us. On the other hand, if writing good sales copy is just not your thing, this may not be a good time to start on a new career, and you should seriously consider letting the NewBizBuilders professional copywriters edit what you write, or help you frame your message. You’ll be glad you did.
Good copy and good selling must positively answer every prospect’s unspoken question: ”What’s in it for me?” Don’t answer that question, and you fail to get the business. It’s as simple as that.
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